Treasures and Traditions
Promotional campaign for Okanagan Young Voices Society (2025)
The specs:
Timeline:
October 2025 - December 2025
Deliverables:
3 docu-style short videos featuring the different choirs within Okanagan Young Voices Society, each one formatted for horizontal and vertical publishing, with captions
3 short Reels for Instagram and Facebook to promote the date and time of the Christmas concert performance
1 concert poster, formatted for both social media channels, event headers, as well as program and poster prints
Credited roles:
Graphic designer, videographer & editor, social media coordinator
The story:
Okanagan Young Voices Society (formerly Okanagan Children’s/Youth Choir) is a repeat client that I’ve had the privilege of working with for a number of years, including their rebranding project back in 2023 and a variety of posters for their various performances.
In winter of 2025, I was asked to design a poster for their Christmas Concert, themed “Treasures and Traditions.” A change in their venue selection meant they wanted to ensure a thorough audience turnout for this performance. To achieve this, I was hired to record one of their rehearsals — multitasking between 3 different levels of choirs — and create promotional videos that would encourage audiences to come to the concert.
It was a pleasure to weave the storytelling of these choirs and their two directors into a powerful reminder of the power of music and community. The resulting attention filled their new venue and the concert was a great success.
These promotional materials gathered over 5k views between Facebook and Instagram; over 300 interactions, and 28 new followers across both channels.